Privacy Policy
Last updated: 9 September 2026
This Privacy Policy explains how It Matters (2026/128427/07) ("we", "us", "our"), a company registered in South Africa with its registered address at Nooitgedacht Village Estate, Cinsaut Street, collects, uses, and protects your personal information when you use our website and app, in line with South Africa's Protection of Personal Information Act (POPIA).
1. Information we collect
| Category | Examples |
|---|---|
| Account information | Full name, email address, password (stored securely, never in plain text) |
| Payment information | Handled directly by Paystack; we never see or store your card details |
| Usage information | How you use the app, e.g. workouts completed, features used |
| Device information | Basic technical data like browser type, for security and performance |
2. How we use your information
- To create and manage your account and subscription
- To process payments securely via Paystack
- To provide, personalise, and improve the app experience
- To communicate with you about your account or important updates
- To meet legal and regulatory obligations
3. How we protect your information
Your account data is stored with Firebase (Google Cloud), which uses industry-standard encryption and security practices. Payments are processed by Paystack under their own security standards; we never handle or store raw card details.
4. Sharing your information
We don't sell your personal information. We share it only with the service providers that help us run It Matters (such as Firebase for accounts and data, and Paystack for payments), or where required by law.
5. Your rights
Under POPIA, you have the right to access, correct, or request deletion of your personal information, and to object to certain uses of it. To exercise these rights, contact us using the details below.
6. Cookies
Our website uses cookies to remember your preferences and understand how the site is used. You can manage your cookie preferences at any time using the cookie banner, or through your browser settings.
7. Data retention
We keep your information for as long as your account is active, or as needed to comply with our legal obligations, resolve disputes, and enforce our agreements.
8. Changes to this policy
We may update this Privacy Policy from time to time. We'll post any changes here with a new "last updated" date.
9. Contact us
Questions about this Privacy Policy or your personal information? Reach out via our Facebook or Instagram pages.